The challenge
Arkus Daily wanted to grow online sales while improving efficiency across Amazon, Walmart, and supporting Google Ads campaigns. The brand needed a full-funnel strategy that could increase traffic, reduce waste, and improve marketplace performance.
The challenge was to avoid treating each platform as a disconnected channel. The strategy needed to account for how customers moved through awareness, consideration, retargeting, and purchase across multiple environments.
What Integral did
Integral launched a multi-platform campaign strategy designed around funnel segmentation and platform-specific execution. The work included creative tailored to each marketplace, funnel segmentation from awareness through retargeting, real-time optimization using Google Analytics and native platform tools, marketplace advertising strategy across Amazon and Walmart, and supporting paid search strategy through Google Ads.
Results and impact
The campaign helped unlock eCommerce efficiency and growth. Results included a 43% increase in impressions, a 78% increase in site traffic, a 77% reduction in CPC, a 92% increase in total orders, a 12% increase in average order value, and 98% growth in gross revenue.
Strategic takeaway
Efficiency does not happen by accident. Arkus Daily's growth came from connecting platform strategy, funnel structure, creative, and optimization. When marketplace campaigns are treated as separate silos, brands miss the bigger picture. When they are planned as a system, performance has room to improve.
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