Arkus Daily

Improving marketplace efficiency across Amazon, Walmart, and Google Ads.

Arkus Daily needed to grow online sales while lowering customer acquisition costs across key eCommerce and marketplace channels.

Client: Arkus Daily
Industry: eCommerce / Marketplace Retail
Focus: Paid Search, Marketplace Advertising, Funnel Optimization

The challenge

Arkus Daily wanted to grow online sales while improving efficiency across Amazon, Walmart, and supporting Google Ads campaigns.

The brand needed a full-funnel strategy that could increase traffic, reduce waste, and improve marketplace performance.

The challenge was to avoid treating each platform as a disconnected channel.

The strategy needed to account for how customers moved through awareness, consideration, retargeting, and purchase across multiple environments.

What Integral did

Integral launched a multi-platform campaign strategy designed around funnel segmentation and platform-specific execution.

The work included:

Creative tailored to each marketplace.
Funnel segmentation from awareness through retargeting.
Real-time optimization using Google Analytics and native platform tools.
Marketplace advertising strategy across Amazon and Walmart.
Supporting paid search strategy through Google Ads.

Results and impact

The campaign helped unlock eCommerce efficiency and growth.

Results included:

43% increase in impressions.
78% increase in site traffic.
77% reduction in CPC.
92% increase in total orders.
12% increase in average order value.
98% growth in gross revenue.

Strategic takeaway

Efficiency does not happen by accident.

Arkus Daily’s growth came from connecting platform strategy, funnel structure, creative, and optimization.

When marketplace campaigns are treated as separate silos, brands miss the bigger picture. When they are planned as a system, performance has room to improve.

Related services

Marketing Strategy
Brand Audits & Marketing Roadmaps
Strategic Execution Support
Website & Content Strategy

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