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About Us

Strategy, clarity, and the occasional necessary truth bomb.

Integral is led by Yeliza Centeio, a marketing strategist with 20 years of experience helping brands connect with audiences through strategy, advertising, media, messaging, and digital marketing. She built Integral to solve the problem before buying the tactic.

We deliver great work always

Experience you can count on

Award-Winning Work, Trusted Results

We have happy Clients worldwide

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Our Work

Proof that strategy is not theory.

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Marketing strategy, brand messaging, SEO setup, social templates, email outreach, and customer tracking
June 24, 2026
Primal Dumpsters
Primal Dumpsters needed a launch-ready marketing foundation: clear messaging, digital setup, social content tools, email templates, customer tracking systems, and a strategy focused on the customer segments most likely to drive profitable growth in the Orlando MSA.
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Audience intelligence, brand messaging, value proposition, student personas, and market strategy
June 24, 2026
Maria College
Maria College needed to better position its online RN-to-BSN program in a crowded, commoditized market. Through a partnership between Grounded with Data and Integral, the work combined audience intelligence, market research, brand strategy, and messaging to move from uncertainty to clearer, student-centered direction.
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Paid search, local lead generation, Google Ads, and enrollment marketing
June 24, 2026
Fox Hill Schools
Fox Hill Schools needed to promote its preschool program in the Danvers, Massachusetts area and drive more qualified traffic and leads. Integral built and managed a local paid search campaign designed to reach parents actively searching for early education options.
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Working Process

We listen first. We diagnose before we prescribe.

01

Listen

We get to know your brand, your business, your audience, your goals, and the mess you are trying to untangle.
02

Diagnose

We identify what is working, what is missing, where the message is breaking down, and where your marketing is losing momentum.
03

Strategize

We build a clear, intentional roadmap that connects your brand, content, website, campaigns, and customer experience.
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04

Support

When it makes sense, we help bring the strategy to life — through content direction, campaign planning, creative collaboration, AI enablement, or trusted execution partners.
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Our Blogs

For brands trying to market with more intention and less chaos.

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June 25, 2026
From Hero to Zero

A boss once told me I go from hero to zero in a day. On burnout, imposter syndrome, and the system that benefits from you always over-performing.

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June 25, 2026
Making the Leap: How Moving from Boston to Orlando Transformed Integral

Why we moved Integral from Boston to Orlando, and how the city's diversity, community, and focus on women empowerment transformed the business.

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June 25, 2026
Why I Built Integral: A Founder's Manifesto

I didn't build Integral because I wanted a company. I built it because I had a vision.