Lyla Grace Collection

The Challenge

Lyla Grace Collection was still in an early stage, but the business had promising signals. Customers were buying, the average order value was strong, the site conversion rate was strong, and several products were clearly resonating. But the brand was not yet set up to grow predictably through digital channels. Most sales were coming from people who already knew the founder, events, in-person connections, and word of mouth.

Several issues were slowing growth: the brand message was not clear enough, all products were being treated equally even though only a few drove most sales, the business relied heavily on the founder's personal network, email was underused, SEO was not bringing in new customers, and social content looked strong visually but was not consistently driving sales. The brand needed a cleaner, more modern eCommerce experience and a strategic marketing roadmap focused on sustainable growth.

What Integral Did

Integral supported Lyla Grace Collection through two connected engagements: a website migration and a Marketing Discovery & Roadmap. The migration moved existing content, products, pages, imagery, and copy from WordPress to Shopify, presented three modern Shopify themes for selection, implemented the chosen theme, reformatted content, edited live product images for white background consistency, configured the Shopify backend, and provided mobile optimization, cross-device QA, and post-launch guidance and training.

The Marketing Discovery & Roadmap provided a marketing-led strategic blueprint across paid, organic, and owned channels, including brand positioning and value proposition, product and hero product strategy, channel strategy across email, social, SEO, Pinterest, and paid media, a three-month marketing calendar, a three-tier paid media plan with investment scenarios and forecasts, an SEO and keyword opportunity assessment, a Mailchimp audit, and an Instagram/social channel review. Strategic findings included shifting from selling products to selling solutions, focusing the product strategy around hero products, making the website easier to shop, and giving each marketing channel a clear role.

Results and Impact

Lyla Grace Collection walked away with a stronger digital foundation and a clear marketing roadmap for growth. Key outcomes included a cleaner Shopify-based eCommerce experience, a clearer brand value proposition, a product strategy centered on validated hero products, a three-month marketing calendar across email, social, SEO, Pinterest, and paid media, a more focused approach to customer acquisition and retention, paid media tiers designed to test, optimize, and scale, and strategic clarity around what to prioritize next.

Strategic Takeaway

Growth gets easier when the brand stops treating everything equally. Lyla Grace did not need more random marketing activity. It needed focus: focus on the products already working, the customer's real problem, a website experience that makes shopping easier, marketing channels with clear roles, and sustainable growth instead of scattered effort. That is what a marketing roadmap is supposed to do.